Task: Write a blog post making an analogy between public relations and something you’re interested in (eg. traveling, sports, decorating, etc.)
It’s college football season and like everyone else, I’ve got the college football fever. My analogy, however, isn’t between public relations and college football itself, it’s with
the uniforms, the Nike uniforms to be exact. Nike sponsors 9 college football teams– Stanford, Oregon, LSU, UGA, Boise State, Ohio State, Michigan State, Navy and Army. When these 9 football teams run onto the field wearing their Nike uniforms they are instantly giving the Nike brand PR. Little kids want to wear Nike football attire, like cleats, because they see their favorite college football star wearing Nike. Not only does the uniform give Nike excellent PR, it also gives the particular school awesome PR too. The first time Oregon stepped onto the field wearing their new Nike uniforms, everyone tuned in to their game to see what their new uniforms looked like. When UGA played Boise State at the Dome this year wearing the Nike uniforms, people turned the channel to the game to see their uniforms. I’m not a UGA fan and I even flipped it over to see what all the hype was about. By having these state-of-the-art uniforms with cool designs, it sheds a new light on various school’s football programs and people are more aware of the school and/or the team. Maryland isn’t a Nike football team, but when they got their new uniforms this year EVERYONE at least watched 10 minutes of their game to gawk at their uniforms which gave Maryland probably more PR than they’ve ever received. I even think they were a trending on Twitter for a little bit.
The whole word “analogy” in the task at hand totally threw me off and I too, like Piper, had to look up what “analogy” meant to make sure I was on the right track. An analogy, according to Dictionary.com, is a similarity between like features of two things on which a comparison may be based. After reading this I was still confused but somehow I managed to make it work, hopefully.